Phoebe Ba
Founder + Marketing Director
📍 Shanghai
I'm a hospitality and digital marketing strategist, content creator, and former Adjunct Professor at NYU Shanghai — and the human behind @thetravelingqipao, where I document everyday life and travel off China's beaten path.
Born in Dalian, I spent over a decade living abroad before a 2019 trip home became a permanent relocation when the pandemic sealed China's borders. What began as an unexpected pivot turned into a rediscovery: I refocused my lens on the vast, varied landscapes I'd once taken for granted — glowing cities, tranquil villages, and centuries of living history. I know what it means to leave, to return, and to see home differently.
That perspective shapes everything I do. I've partnered with leading hospitality and luxury brands — Four Seasons, The Ritz-Carlton, Mandarin Oriental, The Peninsula Hotels, Chanel, Meta, Google, and Trip.com — helping them find language and imagery that resonates across cultural contexts. In 2022, I collaborated with Hong Kong fashion label Yi-ming on The Bund of Love, a collection that reimagined the qipao for a contemporary wearer without losing the craft that makes it matter.
At Studio See-See, I bring that same instinct to founders whose stories deserve to travel further. The most compelling brands don't just cross borders — they make people on both sides feel seen.